We are all innovators or as I like to say Innovateurs.
One day in early 2020, I was chatting to Dennis Luijer one of my Co-Founders of Ai-Fortuna.
He was explaining a story around his logo and the importance (for a visual master) of the visual effect.
“You should be willing to get your brand (logo) as a tattoo.
Though, that was never my goal, I thought about what could be my story for a logo, that fits to me and that I would at least put on a T-Shirt.
This is what I came up with:
1997 I worked on construction sites as Electrician. At that time the profession of Electrician in Germany was called Elektro Installateur. 20 years later I worked with Innovation in IKEA Centres and there I was the Innovator.
Installateur & Innovator = Innovateur
And funny enough only later I found out that the word Innovateur is the french word for Innovator.
And now you might understand as well all the …EUR-endings in my online retail business Heitland Clothing.